Online beauty booking is a huge, international market, but the founders of Beautybookd spotted a crucial gap in it. A growing community of self-employed professionals with no platform built specifically for them. Beautybookd was born from the idea of giving professionals and clients a platform to grow their relationships as well as their business. I was brought in from the very beginning, helping to develop the name, brand identity and product, and overseeing the team of developers along the way.